Club Lenovo

Computing the Bottom Line

Completed:

Oct 2007

Technologies:

  • Actionscript
  • CSS
  • Flash
  • Flash Video (FLV)
  • HTML
  • Javascript

Client:

Lenovo

Goal

Lenovo, a recent rebranding of the venerable and renowned IBM PC line, was a relatively unknown name in the world of computing at the time of their launch. They sought to overcome this in part through the development of an incentive platform that would reward sales channels for helping educate consumers on their products and history.

Result

Transio conceived and designed Club Lenovo, which we developed in conjunction with our incentive partner Grass Roots. The interface we developed is extremely rich, using Flash and other high technology in a futuristic, distinctive website. We also created a welcome kit, which includes a custom-designed box containing gift items, an informational brochure, and a multimedia CD with an intro movie and explanation of the program.