La Catira Regional
"La Catira" (Spanish for "The Blonde") is Regional's marketing icon. She is an image that has graced their advertising campaigns for years, and is immediately recognizable in Latin America. Regional wanted to strengthen her image with a website that would allow consumers to get one step closer to the unattainable beauty. Transio created the La Catira website with an attractive, interactive interface that integrates seamlessly into the company's incentive marketing technology.
As a part of the company's branding effort, we invented the wallpaper-maker component - a tool that allows registered users to layout and download their own wallpaper image of La Catira.
The tool is a unique Flash, SVG, and Java-based component that not only allows people to share their creations with others, but allows them to save the final product as an image on their own PC.
This unique viral marketing component leverages advanced technology to combine the best parts of viral marketing and desktop wallpapers - it's fun to use, customizable and engagine, and persists the company's brand to the user at all times!
