Steven Moseley's blog

Lists allow you to display information in an ordered fashion by dissecting the content of your site into smaller, more legible pieces.

Lists have been used in advertising for years, and are proven to increase readership. They convey the notion that you have something important to say, and that you have organized your thoughts clearly enough to section them appropriately and concisely.

In HTML, there are three pre-defined types of lists: ordered lists, unordered lists, and definition lists.

In the world of advertising, it has been found that people maintain more interest in pages that have their text divided into columns. Advertising guru David Ogilvy redefined the print ad by adopting the layout and design of articles into his advertisements. This meant that the page would be divided into three columns, using "serif" fonts (see the section on "fonts" for more details), with about 8-10 words per column, and divided into short, full-justified paragraphs.